Choosing your summer aftershave

Finding just the right aftershave or men's eu de toilette can be difficult at any time of year. For example, just because a fragrance smells great on a tester card, that doesn't mean it will smell as good on your skin. But as well as your personal preferences, it's also important to think about which fragrances match each season. Autumn and winter aftershaves traditionally have stronger and spicier notes, while spring and summer variations tend to be lighter and more floral. However, men often have trouble choosing summer aftershaves as many do not have a typically masculine smell. If you're having trouble picking out a summer fragrance, here are few tips to bear in mind.





First, do some research online to find out which summer-style scents have been popular for several years. One example of a perennially popular fragrance for men is Cool Water by Davidoff, whose fresh and clean scent makes it the ideal aftershave or eu de toilette for summer. Clinique Happy cologne spray is another refreshing summer fragrance, while DKNY's Red Delicious for Men offers a fruity yet manly twist on the female version. Even if none of these fragrances are right for you, smelling a range of different summer aftershave styles will ensure that you're familiar with the kind of scents that are suitable for summer.

Next consider what you usually do in the summer. For instance, do you spend a lot of time outside playing outdoor sports with friends or your children? If so, you'll want something that smells fresh and tangy but which is also robust enough to withstand the dirt, sweat and odours produced by your body as you exercise. Alternatively, if you work in an office or interact with customers on a daily basis, you'll need a scent that's lighter and non-invasive but also one that's distinctive enough to mark you out from the crowd. Keep these thoughts in mind as you smell fragrance testers in a perfume store.





While it's always best to go with the fragrance you like the most, some consideration should also be given to the brand of perfume you choose and whether or not it reflects your personality and lifestyle. Some men favour aftershave that's endorsed by their favourite celebrity - like the footballer David Beckham or rapper Sean Combs - while others prefer to opt for classic designer brands, such as Jean Paul Gaultier, Ralph Lauren and Giorgio Armani. And if you're really unsure of what to choose, think about brands whose fragrances you've liked in the past and take a look at their new offerings. Leading designers are constantly changing their scents and the months before summer usually feature TV and magazine advertising campaigns that promote new scents for the season.





Paul Buchanan writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.