The launch of Nintendo's innovative Wii console in 2006 was a major turning point in the video game industry, with the company promoting its product as a solution for the typical 'couch potato' image of the average gamer.
By encouraging more active and energetic participation than had been seen before in home video games, the Wii was embraced by many consumers as an effective way to keep fit while playing – though not all the news was positive, as news shortly followed that more exuberant players were causing damage not only to themselves, but also to their properties.
At the height of the console's popularity in the UK, NHS doctors claimed that 10 patients per week needed treatment due to excessive use of the console, which often requires users to stand and move their bodies along with the controller, rather than simply pushing buttons. While it was hardly Nintendo's intention for players to needlessly injure themselves through overenthusiastic playing, the company did respond promptly by issuing a set of safety warnings to users, covering everything from the need to take regular breaks, to advice on how far to stand from the television to avoid causing damage.
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