Top Five Tips For Selling On Ebay

Whether you are an independent seller looking to clear out your garage, or a large organisation wanting to sell your product range, Ebay can be a difficult platform to master. With the following tips, learn how to make your products stand out and give you the advantage over your competition.

The images of your products can say a lot about you as a seller and the better quality your image is, the more chance there is of you getting that much needed sale. It is important to remember that companies and individuals will be competing against each other which leads to all sorts of images being used to sell very similar items. A plain white background or setting in your product image won't necessarily grab the attention you require, so make sure your images are brightly coloured or even branded if you are a business seller.

Regardless of how long you have been selling on Ebay, it is always important to take a step back and assess your visibility. Ebay provide sellers with such a broad variety of categories that there is always the possibility of duplicating your listing to show in an alternative category. If for example you are selling a cake stand, there could be room to list yourself in a number of categories, therefore doubling your exposure. It might cost you an extra 10p per listing but the returns will speak for themselves.

Not only is it important to understand where your customers might be searching, but it is more important to find out the language that they use when searching. The maximum title length of 55 characters can restrict the keywords you use in your titles, but that shouldn't stop you from copying your listing and giving it a different title that will pick up on the different keyword variations someone might use to find your product. If you are selling a display case, create an alternative listing with a title of display cabinet. You will be surprised at how many keywords your customers could be using.

It is important to understand what effect your chosen listing period might have on your conversion rate. Ebay ranks listings higher up in search results depending on how close they are to finishing, so although it might cost more, fixed price sellers should aim to relist their items every 7 days therefore guaranteeing a consistently higher ranking in the results compared to someone relisting every 30 days. No matter whether you are selling electronics or shop fittings, this is an effective way of becoming more visible.

When a user clicks through on your listing, you have got as little as 3-4 seconds to make an impact. Ensure that you make that impact, by providing bite size pieces of essential product information that attract attention and inform the reader. Long scrolling descriptions can act as a deterrent as the customer only wants to know what the product is and how the product can benefit them. Bulleted lists of product specific information are a great alternative when time is at such a premium and you don't even need a great understanding of HTML to apply a colour style that will help create that impact.

Paul Buchanan writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.